With the continuous advancement of science and technology, the prospects for the development of the retail industry in the market are very promising. There are a variety of creative ideas on the outer packaging of the product, which attracts the attention of consumers and allows customers to like this product at a glance. The packaging design of the food is mainly able to meet the needs of the time, so that this food can be well promoted, start the brand of this food, and create more economic benefits. 1. Positioning of packaging design Packaging is the external image of a product, and packaging design is the soul of the external image of a product. The suitability of packaging design is directly related to whether this product can fully realize its value. To design a perfect packaging design, you need to be based on market demand. Packaging design needs to position the market in terms of its brand, symbol, tradition, promotion, differentiation and gift. A packaging design needs to have its packaging theme and its focus, so that this product can be well adapted to the needs of the market. When the product is completed, it must go through the necessary packaging design before it can be marketed. Packaging design mainly refers to the design of the external image of the product packaging, so that it has a distinctive feature. The high quality of the packaging design will increase the added value of this tea farmer and better promote this product. 2. Pay attention to original art From the perspective of the original art of packaging, the first thing that packaging must provide is the protection function of this product, which is the most basic. Next, the design of the package is also to enable the product to better circulate in the circulation field, so as to realize the sale of the product. In today's highly competitive environment, packaging is becoming increasingly important. A successful packaging design can have a good advantage in the competition. However, when designing the packaging, the basic meaning of the packaging cannot be lost because of excessively beautifying the product. The first function of packaging is to protect this product well, and then to beautify this product. When choosing materials for product packaging, care must be taken so as not to damage the value and use value of the product. Packaging design is very important for a product, whether it is food packaging design or other other packaging design, we must be careful when designing.
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