Talking about the benefits through the flexo "green" label

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With the advancement of flexo printing technology and the deepening of packaging companies in practical applications, people are facing green The attitude of printing is more pragmatic, from the promotion of the concept of environmental protection to the discussion of actual benefits, and this change in thinking further echoes the essence of green printing.

【digital】
A set of data from the Flexographic Printing Branch of the China Printing Technology Association shows that in the last two years of the last century, flexo printing accounted for only about 3% of China's packaging and printing industry ; after 10 years of hard work, the 2009 flexo market The share has climbed to 8% to 10%; by 2013, the market share has exceeded about 10%. In just 14 years, the growth rate of flexo printing is far from any other printing method.

【market】
In the field of packaging, flexo printing has been widely used in corrugated box pre-printing and post-printing, multi-layer composite beverage packaging , labels , PE film heat shrink packaging, sanitary packaging, fast food packaging and other fields. But it has not really entered the fields of color paper packaging, composite flexible packaging and color paper boxes. The market where flexo printing has not yet entered is precisely the market that requires high printing quality.

The advancement of flexo printing technology has made it more powerful in terms of quality, cost and efficiency, in addition to the label of “green”, and entered a new stage of development from the concept of talk to the benefit of income.

【enterprise】
Case 1: Sichuan Fengtai Packaging Co., Ltd.
Sichuan Fengtai Packaging Co., Ltd. is mainly engaged in corrugated carton packaging business for food, beer, home appliances and other industries. In 2012, the introduction of flexographic preprinting equipment began.

From the printing effect point of view, the proofing effect can meet the customer's demand, and the consistency between the actual printing effect and the offset printing sample can reach 85% to 90%. In terms of the improvement of production efficiency, take a 300,000 eight-treasure porridge box color-printing job as an example: in the printing process, the offset printing process takes 46 hours, and the flexo printing takes only 10.5 hours; in the paperboard and post-process processing The cardboard wire cutting board adopting the offset printing process takes 10 hours, and the squeegee needs 33 hours, and since the flexographic printing process can be directly applied to the reel, it is not necessary to go through the splicing process. Save 33 hours of production time.

Expert opinion: Although flexo printing is currently used less in the field of color paper packaging than corrugated boxes, flexo companies should relax their thinking and find new business growth points.

Case 2: Beijing Lianbin Plastic Printing Co., Ltd.
Beijing Lianbin Plastic Printing Co., Ltd. is mainly engaged in the research and development and production of PE flexible packaging. In 2009, it began the practice of “concave and soft” product transformation. From the data provided by the company, in terms of production efficiency, the same product adopts the gravure printing process at a production speed of 80 to 85 m/min, and the flexo printing can reach 200 m/min; in the delivery cycle, the concave is used. The total delivery time of the printing takes about 30 days, and can be compressed to about 25 days after flexo printing. In terms of reducing the scrap rate, from the commissioning to the official printing, the gravure film is wasted about 500-600 meters in length. This data for flexo printing is only half of it, about 200 to 300 meters.

Expert opinion: In the field of flexible packaging, the difficulty of promoting flexo printing mainly comes from cost and printing effect. Soft packaging companies and customers are more concerned about how much the cost can be reduced after "concave and soft", and whether the printing effect can be satisfactory.
(Editor: Jie Meng)   

This article is based on the 12th issue of “Incorporate Ideas to Talk about Benefits” in the 12th issue of “Including Packaging and Finance”. For more journal content, please pay attention to the journal channel, and click on the latest journal content to enter the electronic journal channel of Keyin.com.


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