Some warning sales methods for new stationery products

The research and development of each product has always entered the consumers by sales. The sales of new stationery are also the same. At present, the competition in the stationery market in China is becoming more and more fierce. The promotion of new stationery is also changing with each passing day, but often only a few The promotion of the products is successful, summing up the reasons. In addition to the market situation in the background, the new product marketing method is also an important factor affecting the success of product promotion. Many companies' product marketing has been lost in the following misunderstandings. :

First, blind promotion

Many merchants try their best to attract consumers' attention when they first go public, so promotion is one of the most common ways to promote. It is not known that the long-term promotion of this method will cause consumers to experience aesthetic fatigue. If you look at it for a long time, you will lose the freshness of new product promotion. At the same time, too large promotion will also cause consumers to price new products when they promote new products. doubt. Some merchants are accustomed to playing low-cost fronts, and believe that high quality and low price will be favored by consumers and will increase sales. As everyone knows, this is to reduce the value of their own brands. If a new product ignores the brand value when it is listed, it will not be easy to build it.

Second, the lack of distribution planning

The more shipments of stationery new products, the more terminal goods, because the large number of goods means that the terminal display area is large, although it can attract the attention of consumers and stimulate the purchasing power of consumers, the after-sales service of new products is the first. One person. If you can't sell it, you need to solve the problem of returning and exchange. For the terminal, once the sales are not smooth, the dealer will lose confidence, and even the best products will be greatly reduced in the eyes of the dealer. After all, it takes time for consumers to accept and recognize new stationery.

Third, advertising spread

New listings, advertising promotions are essential. But blind advertising is not worth it. Although the more advertisements, the better, but the stationery industry belongs to the meager profit industry, and can't afford too much advertising. Excessive advertising investment in the low-profit era will only make consumers think that buying products is paying advertising fees, and the results of the listing can be imagined. When new products are promoted, they should be appropriately advertised. It is necessary to take into account the profit margin and sales volume of the products, and formulate reasonable promotion plans. It is forbidden to blindly and heavily bombard the advertisements. Of course, if the new products successfully listed have such economic strength, they will overwhelm. The advertising effect is also amazing.

The above three points are a misunderstanding that many new stationery products are easy to get into, but we can't completely cut off these methods and channels. What we have to do is to give me a degree, new products must have reasonable promotion plans and arrangements, Reasonably calculate the input-output ratio of promotion so that the maximum effect can be achieved in the appropriate channels.

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