Implanting the "Green Idea" Mengniu Packaging and Recycling Goes into the Country

The town of West Lake has always hosted the charm of Jiangnan. Green is the representative color of the city. The "ecological action o to help China" large-scale ecological experience activities initiated here has even ignited the green ecological enthusiasm in the hearts of every Hangzhou people, and the "milk box transformation" event has become the highlight of the event and has entered the Hangzhou community. Launched a series of "ecological contest" activities made of recycled milk cartons. "From a milk carton that can hold only 225 milliliters of milk, approximately 5 grams of pulp, 2 grams of plastic, and 0.5 grams of aluminum foil can be extracted. This way, 40 discarded milk cartons can be used as a business card holder." The use in our imagination is even greater.

In Mengniu's understanding, as a manifestation of the green concept, Mengniu has launched Tetra Pak packaging recycling activities as early as two years ago. In 2010, Mengniu expanded the brand of packaging recycling to all milk brands, canceled brand restrictions, and allowed green coverage More brands. At the same time, Mengniu also launched packaging recycling operations in stores in cities across the country, including Beijing, Shanghai, Shenzhen, and Hangzhou, and promised to double its recycling volume from last year.

According to the data, Mengniu has completed more than 600,000 packaging recycling promises under the promotion of "Fighting, Supporting Recovery," and "Eco-action, Helping China." Under the promotion of Mengniu, recycled and recycled composite paper packaging can not only produce business cards, but also produce park fences, trash cans, desks and chairs, outdoor flooring, industrial pallets, high-quality corrugated paper and other high-quality products. The reporter saw in the Mengniu Australasia Ranch that the rest benches and roadside bins were also made from milk packaging.

Because of Mengniu's and Hangzhou's consensus on green environmental protection, Mengniu’s ecological action has achieved a tremendous response beyond expectations in Hangzhou. When Mengniu helped green to become a Chinese city's business card, it also came with more and more consumers' hearts with the concept of "a good quality green life."

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