Granite was founded in 1986 and has gone through 25 years of glorious history. On January 1, 1986, granite founders Jeff Knight and Dan Cruikshank rented a 600-square-foot studio in Minneapolis, Minnesota, and the history of granite began to be written. Studio rent is cheap, but they soon found the reason for the cheap: to share the third floor of the building with five noisy teams, including hippy guitar makers, carpenters specializing in small items, known as The Frankenstein analyst and bicycle mechanic. If it is one or two teams, it can be tolerated, but if five teams work at the same time, they completely kill their innovative cells. However, in such a harsh and harsh environment, Jeff Knight and Dan Cruikshank completed the development and production of the product perfectly within two years. Then they relocated the company to the twin cities of the northeastern Minnesota town, adjacent to Lake Superior, with a natural environment suitable for skiing, rock climbing, rowing, rafting, mountain biking and other outdoor sports. The environment is beautiful and suitable for survival. In short A paradise for designing, manufacturing and testing outdoor equipment! In these 25 years, the outdoor equipment market has also undergone earth-shaking changes. In the past, backpackers have fun to show off the weight they carry on a hike. Now, everyone is looking for light weight – when choosing equipment, “Keke†must fight. This has also led to many changes in outdoor equipment: In the material, there have been better performance fibers, locks, zippers, etc.; In the process, modern CAD machine cutting instead of the traditional hand-made. The result is that lighter but better-performing products continue to emerge on the market, with outdoor enthusiasts moving around the world. Twenty-five years of wind and rain, we also regretted the loss of some friends and partners: Ed Hommer, using our equipment to become the first double summit mountaineering summit McKinley peak in North America; Rob Hart, founder of Crazy Creek, Our ski equipment partner; Andy Knapp, who has been the administrator of the climbing activity in Minneapolis, Midwest, USA for a long time, is the first buyer of granite products. How I hope these friends can celebrate with us at the company's anniversary! In these 25 years, the entire outdoor industry has also undergone tremendous changes: many manufacturers make marketing more important than product innovation; color appearance is more valued by consumers than performance features. Twenty-five years later, our founders Jeff and Dan are still with us, and granite has always maintained its original concept: For outdoor equipment, the most important thing is the practicality of the product. Like our name, our product features the same toughness, simplicity and durability as granite. When we enter the company's second quarter century, granite will continue to play an innovator role in the outdoor equipment industry and continue to produce products that consumers can trust! We have traveled together for the past 25 years. Let us all walk in the future!
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Granite Gear: American Outdoor Brands Read Full Article >>
Granite Gear: American Outdoor Brand