Vice Chairman of China Building Materials Association: the renovation season, the market is now warming

Great wisdom ASDOCK News Agency reported on May 16 that the national real estate market continued to cool down in the first quarter in April, and the upward momentum lacked momentum, but the downstream home furnishing industry performed well because of its certain lag.

On Friday morning, the national building materials home prosperity index (BHI) released by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association was 109.1.  

8, the chain rose by 10.95 points, up 1.24 points year on year.

Qin Zhanxue, executive vice president of China Building Materials Circulation Association, said that the national real estate market continued to cool down in the first quarter in April, and there was no upward momentum. According to the National Real Estate Index System's 100-city price index data, in April, the average price of residential buildings in 100 cities in China was 1,013 yuan per square meter, up 0.10% from the previous month. For the 23rd consecutive month, the chain rose, but the increase was 0.28 percentage points lower than the previous month. From the number of cities in the ups and downs, the prices of 55 cities in the month rose month-on-month, and 45 cities fell.

He said that although the property market is getting colder, the national building materials and home furnishing market performed well in April, mainly because the building materials and home furnishing market has a certain lag due to the impact of real estate. The decline in the volume of the housing market in the first half of the year has affected the decoration market in the second half of the year. It will be very big; the second is that the traditional decoration season has arrived in April. Although the new house just needs to be released due to the wait-and-see mood of the buyers, the second renovation and the renovation of the old house will bring new demand. It is reported that the proportion of the second decoration in the Beijing market It has reached 40%, while the foreign data has reached 60%, and there is still a lot of room in the market.

The BHI index continued to last month. The “Purchasing Power Index” decreased by 19.53 points compared with the same period of last year, while the “Popularity Index” increased by 14.32 points year-on-year. This shows that buyers continue to wait and see the situation is still expanding.

Qin Zhanxue pointed out that in order to meet the "Red May", the major building materials home stores have started to promote preheating in April. With the addition of the integrated marketing model such as network marketing, the market competition will intensify. It is recommended that enterprises can not only use the May 1 market. As a support point of confidence, a reasonable strategic layout and fine regional marketing are the key to the healthy development of the company.

He suggested that all building materials and home furnishing enterprises and stores should attach great importance to the trend of real estate transaction volume, respond in advance, and deepen the potential of stock real estate re-decoration, perhaps the road to victory this year and next.

  National Building Materials Home Economy Index, referred to as BHI. Co-published by the Ministry of Commerce and China Building Materials Circulation Association, through the collection of the business area of ​​each building materials hypermarket, monthly turnover, monthly customer numbers, monthly employment figures and other data, a comprehensive reflection of the national building materials home market boom The index of the situation is the authoritative report reflecting the national building materials and home stores in China.

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