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The quality of many packages does not go up, making consumers feel dissatisfied and even bored, directly affecting the sales of goods. Under the current market conditions of brutal competition, we cannot but say that it is a deterrent to businesses or manufacturers. Naturally, it also affects the economic benefits of businesses or manufacturers. This is mainly due to the fact that the basic quality and design level of the product packaging designers do not go up, leading to the quality of the packaging design. The taste of packaging design is mainly grasped by the skills of packaging design. If the skills are grasped, there will be no problem of grade up and up.
So, what aspects should the skills of mastering packaging design begin with? Here are three main points: First, the grasp of color techniques; Second, the grasp of composition techniques; Third, the grasp of cultural connotation.
The grasp of color skills
Color techniques should be noted from the following points: First, the relationship between color and packaging; and second, the contrast between color and color. These two points are the key to the use of color.
(a) The care of color and packaging
Then, where should we talk about the relationship between color and packaging? Mainly through the external packaging color can reveal or reflect the inner packaging items. It allows people to basically perceive or think of what the inner package is. For this question, I have mentioned it many times in the past articles, but if we can come to the store to get a look at the goods, many products do not reflect this relationship. So that consumers can not think of what to pack things from the table and inside. Of course, there is no positive sales promotion for the sales of products. The normal external packaging color should grasp this same characteristic to varying degrees;
(B) the contrast between color and color
Besides, the contrast between color and color. This is the easiest thing to do in many commodity packaging but it is very difficult to grasp. In the design from the master, the wound effect of the package is snow white, otherwise, is the lower Riba. In Chinese calligraphy and painting, such a saying is often popular. It is airtight and sparse.
Talking about the grasp of color skills
The contrast of color is entirely due to a way that a pattern needs to be represented by the contrast of different colors, but this pigment is an indispensable object that constitutes the whole element of the packaging pattern, and some patterns, even the ingenuity of different pigments. combination. Therefore, in the process of studying packaging design, if you do not pay attention to grasp the contrast between color and color, you can't talk about designing a good packaging pattern.