Kitchen appliances companies need to actively participate in global competition

Industry perspective

China's home appliances have become the trump card of "Made in China" and have always been the main force in participating in international competition. However, thousands of manufacturers and thousands of kitchen appliances have long been absent. No kitchen appliance products can participate in global competition. On behalf of "Made in China" to exercise the right to speak.

Haier, Changhong and Galanz have strong competitive strength in the international market. Whether it is “black electricity” represented by TV or “white electricity” represented by ice washing products, they are the leaders of the global home appliance industry. But in addition to microwave ovens, range hoods, stoves, rice cookers, electric ovens, disinfection cabinets, dishwashers, and integrated kitchen appliances, they have long been in the main battlefield of international competition.

At present, the number of brands of domestic hoods and stoves has reached thousands, but there has not yet been a real market leading brand, and kitchen appliances are developing towards holistic, fashionable and high-end, which contains great business opportunities in the European and American markets. The high grade of electric products, family essential, occupy an important position in the home industry. However, Chinese kitchen appliances have the ability to sell in China, have no ability to do export business, and have the ability to do export sales. There is no brand in China, and the largest annual sales brand does not exceed 3 billion yuan. The whole industry is still in free competition. State, the concentration of industry is very low, do not sell hoods for microwave ovens, do not cook electric ovens for cooking stoves, a kitchen decoration, purchase more than a dozen brands of electrical appliances, Chinese appliances only kitchen appliances do not participate in global competition .

The situation of scattered sand in the kitchen appliance industry has made it the last profitable place in the home appliance industry. The traditional appliance manufacturing giant that has completed market separatism has begun to turn its attention to this industrial wasteland that needs to be deeply integrated, such as the establishment of the kitchen appliance division. Kitchen appliances are included in one of the key developments. The industry expects that the situation of the domestic kitchen appliance industry will be changed in the next three years. Brands with sales below 200 million yuan will gradually withdraw from the market, and Chinese kitchen appliances will usher in a new situation of full participation in international competition.

The industry also believes that the trend of kitchen electricity consumption will be integrated, intelligent, humanized and fashionable, and the core is a one-stop, intelligent solution.

The so-called pharmaceutical intermediates are actually some chemical raw materials or chemical products used in the pharmaceutical synthesis process. This chemical product does not require a production license for medicines, and can be produced in ordinary chemical plants. As long as it reaches a certain level, it can be used for the synthesis of medicines.