Company Background Guangdong Huadi Group Co., Ltd. was established in January 1994. It is a gas appliance kitchen appliance consisting of a group of close-knit corporate groups founded in April 1992 by Shanhuadi Gas Appliance Co., Ltd. The company specializing in the manufacture and operation of household appliances = from 1992 to 1998, the company's total assets increased from 30 million yuan to 180 million yuan. The growth rate is 4.5 times, and the annual sales growth exceeds 50. In front of the mouth, Vantage products form a series of gas cookers and water heater range hoods, which are sold well all over the net and exported to Southeast Asia and Africa. They are favored by users. The annual output of gas stoves exceeds 2 million units, of which 95 years are sold. 800,000 units, 1 million units in 1996, 1.2 million units in 1997, and 150,000 units in 1998. In 1999, 2 million productions became the leading gas, enjoying the spleen of the land of China. The Vantage trademark has been recognized as a famous trademark in Guangdong Province by the Guangdong Famous Brand Cup Recognition Committee. In 1999, the total sales increased by more than 15 over the same period of the previous year, and the production and sales of Chinese stoves were expensive for the second consecutive year; May 2000. Vantage Group has built Asia's largest stove production line in the mountain, with a capacity of 3.5 million units per year and an increase of 6 million units in 2001. In terms of paying the water heater, Vantage entered the night, but the progress was faster. In 1994, China's water heater market was in full swing, which was the development of the water heater industry. At that time, some well-known brands in China were divided into several different brands. Even a lot of inter-brands entered the market. The competition in the market was no different from that in the market. Even in the fierce market environment, Vantage is at home in its core products. Driven by the brand. Since 994, Vantage water heaters have increased at a rate of 30 per year. By 1999, Vantage water heaters had entered the top ten leading brands in the national water heater industry. In some areas such as Beijing and Beijing, Vantage water heaters had obvious advantages, the former names or the top two. In July 2000, after the National Light Industry Bureau and the Domestic Trade Bureau banned the production and sales of in-line water heaters, at the initiative of Wanjiale, Vantage quickly made a strong promotion alliance to guide the whole industry to safety and health. Direction development. Both media companies have achieved a win-win situation. The sales growth rate of Vantage Water Heater has also reached 40. The marketing strategy analysis The founder of Vantage has an advanced brand awareness at the beginning of the founding of Vantage. They found all the gas at the time. The stoves did not pay attention to the brand image, and the products lacked the difference. So they persuaded the board to draw 30 out of the only 1.2 million start-up funds, and hired the professional image design company Guangzhou Tianlang Advertising Company to introduce the 01 plan for the enterprise, with green as the main color to Adding the first letter 7 of the advantage of 3 Yun 6 to be superimposed, as a symbol of the company and the brand, the company's sales propaganda and other business supplies are all in accordance with the norms, and the high-grade image of Vantage is quickly recognized by consumers. More expensive than similar products, but still often out of stock. Over the years, in order to cast the brand of Vantage, Vantage has been the first to introduce in the industry, 1 strategy, established a system with strong visual impact, 1 system, determined the business philosophy of creating quality, serving the society, and making the boutique family with Vantage characteristics It has gained a relatively stable market share, thus establishing a market image of a good brand of the country's stoves. The correctness of the access path strategy determines that several enterprises in the enterprise have adopted a multi-agent system of 0 domain. Some manufacturers even support the dumping of goods in order to pursue short-term sales. This is a kind of marketing short-sighted behavior = 窜 goods, also known as dumping goods, is driven by the interests of dealers at all levels in the Ding distribution network, so that the distribution is to obtain abnormal profits, deliberately 0 The harm caused by the malicious dumping of products dumped by the market outside the jurisdiction is huge. It mainly disturbs the price system of the entire distribution network, and it is easy to cause the price war to make the dealer lose the enthusiasm for the product failure and finally lose Abandoning products from platinum companies, and chaotic prices will lead to mediation. The product brand loses the support of the credit card. The neglect of the curtains and the lack of measures will make the distribution network that enterprises have worked hard to build up. And a number of agents in the region have caused an important reason for the stock. To prevent curtains between dealers. To protect the interests of dealers, Vantage firmly implemented the general system from the mouth of Cheng. That is to insist. There is only one sales per area; the general agent, to establish a agent with higher loyalty, 80 is to do it from the beginning. In terms of market protection, Vantage has also done a good job of preventing counterfeit and inferior products against the Vantage ID card system, and preparing a special ID card for each Vantage stove. This identity is accompanied by an anti-counterfeiting mark in the computer of the production enterprise. If there is memory storage, if consumers want to distinguish the authenticity of another product, 14 they should send the share certificate to Vantage Company. If it is a fake product, the factory will immediately notify the consumer. In addition, Vantage also allocates 1 million to set up a consumer protection fund every year. If it is found to be a fake, Vantage will cooperate with consumers and the administrative department to counterfeit funds. In order to prevent the vicious price competition caused by curtain goods, Vantage must sign an anti-dumping market protection agreement before signing a contract with the dealer every year, and deduct 3 from each batch of goods as a market protection fund. Vantage has taken many measures to prevent dealers from stocking. For example, in the package 1 of the product, the label sent to the land is posted; the product code system is used to compose a different code for each product. All codes are recorded on the computer. Any product in any place, only enter one of the codes, you can immediately find out the source date and the person in charge. In addition, Vantage has always adhered to the concept of growing together with customers, focusing on relationship marketing. Vantage's price system is divided into total sales price and retail terminal price. The price level is set clearly, and the national level is guaranteed to ensure the profit of the dealer. The interests of the dealer are guaranteed. Vantage also pays great attention to cultivating the feelings of the dealers. The dealers will receive a VIP-style reception at the Vantage headquarters. The cost of the food and beverage will be free of charge. High satisfaction and strong sense of closed body make Vantage's dealers take the business of Vantage as a! Your own business. At the beginning of the business, Vantage paid great attention to the advertising of the home appliances in the home appliance corridor Guangzhu Expressway line away from Wanjiale and Shenzhou not far from the price of 1.8 æ¯ per square meter to make a wall advertising, from Guangzhou Road to Shenyang, this cost The extremely low soil method has greatly promoted the publicity. At the end of 1999, Vantage implemented a plan with the giants, spending more than 2 million and the famous multinational advertising company to stock up. Yuming Company signed the planning agency for the year 2000, and the new city’s fear of the Huadi brand. wheat. Guangminggong; the position of Vantage from the original Vantage Gas Appliances China boutique to the national burning appliance leading brand, clearly reached its leading position, the core advertising from the original good products are naturally welcomed, updated to good fire and good health, more obvious 0 is still in good grade, and the progress is outstanding. 7 Vantage's Pinhua is good at using event marketing to raise the corporate case 4's own reputation and shape the good image of the company. By the end of October 2000, Vantage's following book marketing and power separation of Vantage's entrepreneurial history globally, the large stove production base Wanjiale Vantage Alliance Olympics Huadi to help the Chinese Olympic athletes compete for the century's gold implementation plan has been fully implemented, with China shooting The cooperation of the team has also been memorized. It is still due to the failure to implement the technology. The Emperor Huadi service brand is the separation of the two powers as the corporate image public relations propaganda, that is, the separation of enterprise ownership and management rights, and the boss retreats. Professional managers have been very successful in their work. From the end of February to the middle of March 2000, Vantage's public relations agency has a strong media planning and operation capability, and successfully operated two separate news reports with the help of traditional media Internet news websites. In less than a month, there were 21 large-scale newspapers or magazines on six websites, and 21 news reports on the incident were published. The number of reports exceeded 500007 and the discussion forum was set up on two large websites. The general concern, Vantage became the focus of the media at this stage. Xinhua News Agency, China News Service, China Business News, China Business Times, Southern Weekend, Yangcheng Evening News, Information Times, Securities Times, Financial Weekly, Investment Guide, Shanghai New 1 Evening News, Chinese Entrepreneur Business, Sina Netease 21CNN Station, Yiyong Network, etc. Beijing, Shanghai, Guangzhou Media are in the Brothers The location released the separation of the two powers of Vantage, and the long-form platform of the piece was also published in the economic news. The powerful media in Beijing and Guangzhou were deeply involved in the business. After being considered as the publicity of the private enterprise management and the separation of ownership, the visibility of Vantage has been effectively improved. Vantage Enterprises and its products have attracted the attention of distributors and consumers, and even the Central Government of the Central Television Station, such as the Zhongshan Municipal Government, have taken the initiative to investigate and report on the investigation. The Vantage phenomenon has aroused the attention and attention of the economics circles and related scholars, which triggered the recent hype of the media and the professional managers of the 1st and 1st. After the series of event marketing, Vantage’s popularity has been greatly improved. According to the survey results released by the Development Research Center of the State Council in 2000, the popularity of Guangdong Vantage Group in 2000 increased by 20 percentage points from the beginning of the year to 200.8 points. Service Vantage's service tenet is Vantage's service, comfortable and healthy, and secure. Vantage began in 1999. In the two large and medium-sized cities and regions. A green service team was set up, and 1 vehicle was used; the vehicle was recruited from the local area; the technical personnel were trained, and the team members became qualified after the examination. The company standard color work clothes, the overall standard series of behavior standards and language, ensured the green service team. A high level of service quality. Vantage offers a free annual warranty 24 hours free technical consultation lifetime maintenance and timely limited time response service. The service team has a 24-hour service hotline, free service 24 hours a day, 365 days of uninterrupted service, on-site service and so on. Vantage's excellent service to its customers has brought it an excellent 1 monument, and it has raised the satisfaction and loyalty of Gu Yu. Network Marketing Vantage is making full use of the traditional marketing and marketing services to make the Vantage brand progress. With the rapid development of network information technology, Vantage was registered in 1996, Vantage Group's domestic and foreign domain names, and produced the early Vantage webpage. In order to promote enterprises to change electricity and development, transform traditional businesses and improve their competitive advantages, at the end of last year. Vantage decision! 1 announced the launch of the 2000 business plan, entered the e-commerce, and built an authoritative industry professional portal. In the month of 2001, the Huadi Group closed commercial website, which was jointly developed by Vantage Group and the world-renowned e-commerce service provider, was officially opened. Vantage website uses the 23 dynamic production technology popular in the factory industry, which reflects the forward-looking technology and the convenience of application in the page content design color application page content hierarchy, so that it is simple and generous. In terms of interactivity, the website makes. On behalf of the dynamic technology such as 10.1, the ten-layer structure network ordering function is realized. The website has a large main step module and more than 20 columns. The Group's profile franchise Vantage concept shopping system, customer service and other modules fully display the modern servant style of the Huadi Group, so that users can quickly and in detail understand the latest developments in the price of the new dynamic products! Vantage's website has ushered in the establishment of a total search for customer-wide relationship product quotations, franchise, shopping, goods planning, inventory parts planning and after-sales service, etc., to more quickly communicate with platinum companies for business communication and online gulf, thus the economy The era masters the initiative of the market. Floor World Globe,Modern Floor Globe,Floor Standing World Globe,Free Standing World Globe Ningbo Holly Arts & Crafts Co.,Ltd. , https://www.china-globes.com