Stainless steel bathroom cabinets are still steadily camping or becoming a new business opportunity in the market

In the past two years, the sanitary environment and the sanitary market situation this year have been explained by the herd effect and the Matthew effect. Stainless steel bathroom cabinets, which are completely different from traditional solid wood bathroom cabinets and pvc materials, are still stable this year.

In view of the current unpredictable changes in the current building materials market, many manufacturers have shrunk dramatically this year, and many business owners have asked: "Who moved my cheese?" Some people may say that the regulation of the real estate policy makes the whole The volume of transactions has decreased and the demand for rigid market has fallen sharply. Yes, the environment is not good, no one can do it. However, the model peers still continue to move forward in the sun, so the stainless steel bathroom cabinet manufacturers should look for their own reasons. What is the reason for the current situation? The sales volume of the manufacturers depends on the dealer's operation, if the dealers can't sell Goods, so we should trace the source and analyze the problem of the dealer.

Take stainless steel bathroom cabinets as an example: Firstly, it leads to the end user's aesthetic fatigue, such as stainless steel bathroom cabinets. Take stainless steel bathroom cabinets as an example. At present, there are at least 10 dealers in the building materials market of a prefecture-level city. The product styles are similar. The quality is mixed, the product price is divided into two levels, dare to ask if you are a consumer, when you buy it, is it in the fog? So the numbness of the style that leads consumers to see can not give people a refreshing feeling, the price of the product is high and low. Let many consumers stop. Therefore, consumers will have the situation of rejecting stainless steel bathroom cabinets, and finally choose to buy solid wood or pvc, which is called "stainless steel is going down the road."

The author visited a number of large and small city building materials stores found that many store prices are staggering, although many products are discounted, and the shopping guide is confident that this is called inductive marketing, the first high price and then discount to let consumers have a feeling of taking advantage of the cheap. The author believes that this is the lowest level of marketing. The user experience on the Internet is currently the loudest word. How to improve the user experience, good products must be called out. Now facing the fierce competition, the wine is also afraid of the alley. When I visited Huangshan, a customer saw a product introduction (including disinfection of the bathroom cabinet product introduction, function introduction, usage instructions, maintenance instructions) on the top of a disinfection bathroom cabinet. This is very user-friendly and can make consumption. At a glance, if in doubt, consult the shopping guide. This is much better than the introduction of the product that has been lingering. So good products must be shown.

Promotion is not dumping. Promotion is to activate the market and induce consumption in the short term. It is a brand promotion in the long run; promotion is too quick to make a profit and not to pursue an immediate effect. It is forbidden to eat hot tofu. In order to activate the market, a dealer in Wuhu cooperated with more than 10 local agents (the manufacturer gave personnel support and product discount support) to create a five-star bathroom feast. The specific activities: buy a set of cabinets, you can go to five stars Class hotel, enjoy five-star treatment, and have the opportunity to contact with factory personnel to learn and maintain product knowledge. Pre-TV, newspapers, portals, publicity vehicles, and public welfare activities such as community bathroom knowledge popularization. After a late interview, I learned that this promotion has achieved remarkable results. Personally, the cleverness of this dealer is --- borrowing power. First of all, with the power of five-star hotels, there is such a story in ancient Greece. The original black pearls of ancient Greece began to be worthless. Some people showed black pearls and diamonds at a dinner party. From then on, black pearls became invaluable treasures. This promotion is to let customers know that my product is also five-star. Secondly, borrowing from each other is now a team era. Individual financial resources, material resources and energy are limited. Therefore, only by integrating resources can we achieve a win-win situation. Then it is the strength of the manufacturers, there are good promotional programs, manufacturers are also strongly supported, product discounts, manpower, material resources.

Compared with solid wood bathroom cabinets and pvc bathroom cabinets, stainless steel bathroom cabinets break the original ideological bondage. Compared with solid wood, the original steel has better flexibility. I believe that in the future development, no matter whether the market is cold or deep winter, the vitality of the enterprise will be as tough as steel.

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