Combining Product Features, Yake Packaging Continues to Optimize

With the image of Zhou Xun's health, sports and fashion, the Yake V9 is a blockbuster. In 2003, a wave of vitamins and candies was created. With the introduction of DIDADI toffee in 2004, the company won a place in the traditional candy field. In 2005, Yoshiba was launched. Sugar alcohol has become the only brand of colloidal candy that can compete with foreign brands.

Yake integrates innovation and soundness perfectly. “Ten years of grinding and breaking the sword”, 13 years of development, it has become a brand from bulk, from the sidelines to the whole country, and brings “Let the world The company's vision for taste of Chinese confectionery continues to advance.

A Strong and Three Fast Yake Arises Quickly <br> The First VIP Leads A Vuitage Vitamin Supplement Market

"Yake V9" is Yake's first national candy brand and is a successful example of Yake branding operation. "V9" is not only a star product for Yake, it can be said that Its success has laid a good foundation for Yake's other products to enter the market quickly. In many of Yake's products, why selected this vitamin candy as its main force to create "Yake" brand's flagship product?

Yake V9 is a candy containing 9 kinds of vitamins, 2 capsules a day can be added to the body's 9 vitamins needed for the day, vitamin candy is a very popular product, in 2003, it is still blank in the country; At the time of the post-SARS period, the nation’s health awareness was completely awakened, and consumers were more concerned with health. Yake V9 seized this opportunity to launch it at the right moment. The success of V9 is not surprising.

Yake V9 adheres to the concept of “refreshing and maintaining leisurely” and changes the habit of traditional vitamin supplements such as vitamin tablets and vitamin granules to give people a healthy and relaxed feeling. In addition, in addition to discovering market gaps and timing, V9's success is closely linked to its precise marketing strategy. It adopts a "strong three fast" advertising strategy and uses CCTV and other powerful media for brand communication. Frequency, overwhelming advertising, and continuous brand enhancement.

The concept of “leisure supplement” has achieved good results once it is launched. The image of Yake V9 vitamin candies has been deeply ingrained in the minds of consumers, making it difficult for many follow-up companies to break through. At that time, Yake V9 occupied the vitamin candy 93.6. % of the market share, and still maintain a market share of more than 90%. Yake V9 has successfully become a leader in the vitamin candy market.

Product Packaging Packaged Product Combines Product Features Yake Continually Optimizes Packaging

Product packaging must not only be protective and practical, but as consumer demands continue to increase and product competition intensifies, especially in confectionery such as fast-moving consumer goods, the aesthetics and convenience of packaging have been promoted to a more important position. . Taking Carrefour as an example, there are 12,000 kinds of candy products currently sold. Under normal circumstances, the customer's stay in front of the shelves is 1-2 minutes, and the time spent on a product is basically ten seconds. How to make In such a short period of time, consumers select your products among the 12,000 products. This requires designing the product's packaging form, color collocation, and patterns according to the hobby of the target group. Second, according to the product's Form, using different packaging materials, using packaging materials to set off products; Third, to ensure that the packaging materials, safety and environmental protection; Fourth, to avoid transition packaging. As a socially responsible company, Yake mentioned safety and environmental protection to an important position.

In terms of xylitol packaging, it has also evolved from the earliest blister packs to the current bottle, and the bottled bottles have also exhibited various forms such as round, oval, medicine bottle, and cylinder. In accordance with the consumer's consumption habits of xylitol, Yake packs its hands in bottles on the packaging. In the design of the bottle type, it does not use the general contraction style of the company. Instead, it adopts a straight up and down column to avoid the feeling of the bottle. Passing more casual ideas to consumers.

Next we will use examples to see how Yake's candy wrapper is:

V9 - orange and lemon mixed

V9 - orange and lemon mixed

Yake Drip - chocolate sandwich

Yake Drip Drops Original Toffee

Yake Xylitol - Strawberry Mint

Yake Xylitol - Blueberry Mint

Sweet Chewing Gum - Apple Flavor

Sweet Chewy Candy - Lychee Flavor

Cafe espresso coffee sugar

Yake V9 - Bulk

Mariko is too big - bulk