Product Innovation Based on Commercialization (I)

Abstract: Starting from creating a product image and taking the commercialized design concept as the yardstick, it is a new innovative design concept with market as the center.

It is an innovative theory to develop product innovation design ideas based on commercialization, and it needs to be verified by facts. Theoretical innovation requires not only solid professional knowledge and rich practical experience, but also continuous improvement in practice.

Keywords: commercial design, innovative design, design principle, design idea

1 The meaning and significance of innovative design
Innovative design is relative to conventional design. It is a new design idea put forward by product designers under current market conditions; it is a creative decomposition and combination of past product design experience and knowledge. With new features. Compared with the conventional design, innovative design can meet the new and changing market demands and effectively improve the market competitiveness of products. Therefore, innovation has become a basic measure to evaluate the success of product development and whether it has a market prospect. Both domestic and foreign companies regard innovation capability as the primary factor in product design and development capabilities.

In the book "The Battle of Innovation," the author proposes two criteria for judging product innovation. The first is the increase in the value of the product. If a part of the added value of a product is based on an unprecedented feature, feature, or part, the product is new. The second is to look at the enthusiasm of marketers and their understanding of users. A product can be called a new product, regardless of whether it is technological, structural, or otherwise, as long as the consumer believes it is innovative. The judgment here is totally subjective.

Adopting two standards may lead to different results. For example, change the color of a camera case or vacuum cleaner from yellow to red, or add a new taste for a brand name chewing gum. According to the first standard, this does not contain any “new” ingredients, but the second This standard may be a new product. Another example is that a touch-tone phone may be the first type of judging standard instead of a dial-based dial-up phone, but it may not be the second one because consumers think that the new phone has the same features and appearance as the old one, but its technology has undergone a relapse. The change.

In the 21st century, there was no obvious difference in terms of technology, quality, and function, and the entire world turned from a lack of material to a lack of spirit. Innovation's contribution to economic growth has greatly surpassed other factors of production. Innovative design has become the factor that determines the outcome of the competition. The development and growth of the enterprise depend on the continuous innovation of design and continuous innovation through designing and innovating this “Golden Bridge”.

2 Productized Commercial Design
The commoditization of products is a tangible and intangible benefit that can be understood by customers and potential customers and meet their needs. Commercialization design is the promotion and transcendence of product design, that is, it not only retains the pursuit of product design for the function of product material utility, but also increases the demand for other functions, especially the spirit function. Therefore, commercialized design is the product of people's rational thinking on their own design behavior after the mad pursuit of material functions. The market demand is any enterprise that enters the market. Before the product development and design, it is necessary to scientifically and detailedly investigate, analyze, summarize, and sort out the extremely important design elements. The neglect and general idea of ​​the market will directly lead to the failure of product development.

The elements of commercial design can be broadly divided into structural elements, operational elements, economic elements, aesthetic elements, symbol elements, and enticement elements. The structural elements require the creation of products in a scientific and concise manner; the operating elements require simple, comfortable, and scientific operation modes to solve the information exchange between man-machines; the economic elements include the cost in product design and the cost in use; the aesthetic elements are satisfied. The degree of consumer aesthetic demand; symbolic elements refer to the cultural symbols and tastes of goods; the element of attraction refers to the ability of commodities to attract consumers' attention and generate consumer desires.

The essence of commercial design is to make people's dignity, personality, and emotional appeal that have been forgotten in the product design with technology as the main body, and to become an important measure of human creativity.

3 Based on commercialization of product innovation and design ideas

Today's international market is changing rapidly and competition is becoming more and more intense. Products sold on the international market have no fixed form or durable product. Although a product is new in form, the best-selling period may be very short-lived and easily replaced by other newer products. It is not a good idea if business operators try to work hard on old products and respond passively to the challenges of others. The best way to do this is to design new products, compete with others with the advantages of better updates, and take the initiative to meet the challenges. Although this will pay a certain price, but for the survival and development of enterprises more abundant enough stamina and competitiveness, we must reluctantly love, design new products ahead of schedule, decisively eliminate old products, and lose no time to seize the market's "commanding heights."

3.1 Innovative Design for Occupying the Market
Experts of U.S. Boeing Aircraft Company predict that by 2010, 90% of existing products will be eliminated, and the vast majority of products will be displayed in the market with brand-new designs and brand-new styles, winning the favor of customers. This is to say that the vast majority of existing products are already saturated or near saturation in the market. This forecast determines the decline of some products in the future market. This is not an alarmist talk. We have seen that many products that people are familiar with and even need in daily life, such as televisions, refrigerators, air conditioners, washing machines, etc., are all facing the problem of excess production capacity, weak market sales, and difficult business operations. How to get rid of this? With an already exposed and yet-yet-emerging market, entrepreneurs believe more in their wisdom. In particular, the inventors’ capabilities seek to create new types of products that are unexpected, yet generally desirable, and fully acceptable. The person in charge of Japan’s Foreign Trade and Industrial Design Division once said confidently that Japan used to rely on brand-new designs to win the market, and will continue to rely on creating first-rate products to fight for the international market without hesitation. In response to this, many Japanese business people propose strategies for building product brand status and promoting product design innovation. Hong Kong's product development experts further put forward the product development experts to further propose that product innovation and design as the breakthrough focus, and comprehensively refresh the market's strategic goals. The British Prime Minister solemnly pointed out to the Industrial Design Association that product innovation is the lifeblood of the United Kingdom. Therefore, many entrepreneurs in the UK have put forward the slogan “Innovate and design products to occupy the future international market”. There is every reason to believe that since mankind has been able to invent and create modern products such as generators and television sets, it will certainly be able to develop a refreshing future product. This is undoubtedly a brand-new product competition strategy for opening up new consumer markets.